I had seen Alex's (one half of Patchouli Design) work online on some cool creative shoots so I was excited to meet her at the Coriander Girl holiday party. Since then we have worked together on a fun Valentine's Day shoot that was featured on She Does The City.
I love her work; there is a sense of ease and naturalness to it, with some strong hits of colour! Her bouquets are romantic, natural and lush! We have yet to shoot a wedding together, so if anyone wants to hire us ;) Her tumbler page is also one of the most inspiring ones I have seen in a long time, and it's not just flowers.
She shares her huge space with a dress maker and a hair stylist, which sounds like it would be a fun place to work. Below are a few snaps from my visit, and make sure you check out her answers to my mini questionnaire below the photos.
How did you get started?
I worked at a little shop in the Distillery District that sold gardening supplies, antiques, and flowers. It felt like therapy, I loved it so much! I registered for my own business soon after, moving on just to keep my foot in the door. Several years later it was the right time and I started Patchouli with my college roomate Laura Davis.
What inspires you?
Beauty is everywhere and Toronto is an amazing city filled with incredibly creative people. I am inspired by anyone from other florists, jewellery makers, artisans, people walking down the street to fashion, my second love, and interior design.
Can you give one piece of advice to a potential client?
Put your efforts into choosing someone you trust. Once you have found them, give them some guidance and then let them do what they do best. I find my best work is done for friends who trust me completely and give me lots of creative liberties.