Meet the.....florist

I had seen Alex's (one half of Patchouli Design) work online on some cool creative shoots so I was excited to meet her at the Coriander Girl holiday party.  Since then we have worked together on a fun Valentine's Day shoot that was featured on She Does The City.

I love her work; there is a sense of ease and naturalness to it, with some strong hits of colour!  Her bouquets are romantic, natural and lush!  We have yet to shoot a wedding together, so if anyone wants to hire us ;)  Her tumbler page is also one of the most inspiring ones I have seen in a long time, and it's not just flowers.

She shares her huge space with a dress maker and a hair stylist, which sounds like it would be a fun place to work.  Below are a few snaps from my visit, and make sure you check out her answers to my mini questionnaire below the photos.

How did you get started?

I worked at a little shop in the Distillery District that sold gardening supplies, antiques, and flowers.  It felt like therapy, I loved it so much!  I registered for my own business soon after, moving on just to keep my foot in the door.  Several years later it was the right time and I started Patchouli with my college roomate Laura Davis.

What inspires you?

Beauty is everywhere and Toronto is an amazing city filled with incredibly creative people.  I am inspired by anyone from other florists, jewellery makers, artisans, people walking down the street to fashion, my second love, and interior design.

Can you give one piece of advice to a potential client?

Put your efforts into choosing someone you trust.  Once you have found them, give them some guidance and then let them do what they do best.  I find my best work is done for friends who trust me completely and give me lots of creative liberties.